Accenture has acquired SIGNAL, an integrated marketing firm based in Tokyo, Japan. The acquisition further strengthens Accenture’s ability to support clients’ marketing transformation across owned, paid and earned media.
SIGNAL, previously owned by VECTOR, the largest PR group in Japan, offers integrated marketing services combining capabilities across public relations, social media management, influencer marketing, advertising operations, research and web production.
With this acquisition, approximately 100 industry experts from SIGNAL have joined the Accenture marketing operations team in Japan to help organizations deliver a seamless experience across all channels, maximizing their marketing investments, as per the statement.
Atsushi Egawa, who leads Accenture’s business in Japan, said, “SIGNAL’s high level of expertise in the marketing domain is wide-ranging, spanning in the areas of PR, marketing, and communication, together we will enhance our ability to create growth through relevance, accelerate our client’s enterprise-wide transformation, building a solid competitive advantage in the market”.
Daisuke Kusaba, CEO of SIGNAL said, “Since our founding in 2005, we have been expanding our business scope by constantly seeking new communication methods, with the interests of our clients and consumers in mind. By working together with Accenture, we will have an even greater impact on the services we provide and contribute to creating ” wealth for all employees, clients, and society”.
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