Accenture has agreed to acquire GemSeek, a leading customer experience analytics provider helping global businesses understand customers through insights, analytics and AI-powered predictive models.
The acquisition underscores ongoing investment by Accenture Song—the world’s largest tech-powered creative group—in data and AI capabilities to help clients grow their business and sustain relevance with customers, a statement said.
Founded in 2011, GemSeek offers expertise in advanced analytics and customer experience program management, along with proprietary technologies. GemSeek helps clients across several industries—including telecommunications, healthcare, consumer goods, and financial services—realize the full potential of their customer experience programs, cultivate enduring customer relationships, and improve revenues and operational efficiencies, as per the statement.
“The rapid pace of change the world is facing is felt by customers and businesses alike,” said Max Morielli, president for Europe, the Middle East and Africa, for Accenture Song. “Within GemSeek we found a team of like-minded thinkers, aligned with our purpose to provide clients with means to understand their customers’ needs better, and define new ways of engagement that will drive growth during these times of change.”
“We are thrilled at the opportunity to join Accenture and offer innovative and award-winning solutions to clients seeking to prioritise the customer agenda,” said Petko Tinchev, CEO, GemSeek. “Our extensive background in customer experience analytics complements Accenture’s deep expertise in data and AI. We are confident that our combined passion will empower us to deliver a truly integrated customer perspective and cutting-edge solutions, driving greater value for enterprises globally.”
Headquartered in Sofia, Bulgaria, GemSeek’s more than 170 employees working across Bulgaria and the UK will join Accenture Song, growing its footprint and expanding offerings for clients across Europe, the Middle East and Africa. GemSeek employees will be the founding team for Accenture Song in Bulgaria, alongside the existing cohort of over 1,100 people from Accenture’s Advanced Technology and Intelligent Operations Centers.
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