Acosta, a global integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, announced it signed a definitive agreement to acquire Impact Group, a dynamic sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
By bringing the two companies together, Acosta is creating the industry’s preeminent sales and marketing agency, supporting these rapidly growing categories, the company said in its release.
Acosta and Impact Group provide highly complementary services, and this strategic move will expand service offerings and open new channel opportunities for clients of both companies, it added.
Acosta will provide local market proficiency and a distribution solution that gives emerging brands access to the shelves of major retail chains and enables smaller brands to thrive.
“We are excited to join forces with Impact Group, as their expertise adds dimension to Acosta’s long history of growing brands and will create significant benefit for our clients,” said Brian Wynne, CEO of Acosta. “Over the past few months, we have identified numerous parallels between our organizations in terms of the channels we support and how we work with clients, and our services complement each other well. We look forward to sharing our expertise and working together to strengthen our offerings and provide even greater value to clients. We look forward to this new chapter ahead.”
Impact Group is a leading sales and marketing agency providing omnichannel solutions to manufacturers. As part of the acquisition, Acosta will be integrating three of Impact Group’s business units to strengthen its offerings. These units include: the sales and marketing agency that provides sales, marketing, analytics and retail support for CPG manufacturers; the unique and specialized sales business operating at metropolitan retailers in key urban cities; and the dedicated distribution capability to help emerging brands get to market.
“We are looking forward to joining Acosta and bringing our complementary expertise in the natural, specialty, ethnic and emerging brands categories,” said Matt Buskirk, President of Impact Group. “The small and mid-size companies that dominate this space have seen explosive growth recently, and we are pleased that we will be able to bring an even greater value to these clients utilizing Acosta’s broad range of expanded capabilities.”
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