CareerSocially, an AI-enabled proptech startup, announced the acquisition of Bengaluru-based property discovery portal Housingman, as part of a million-dollar funding deal, according to ET report.
The acquisition will help the company to strengthen and expand its portfolio of artificial intelligence-driven sales and marketing solutions.
The funding, meanwhile, was led by software maker Indus Group Inc. and serial investors Bobby Reddy and Ajay Sarupria. While Reddy has backed more than 20 startups, Sarupria’s investments span sectors from electric vehicles to financial technology.
CareerSocially helps real estate developers bring in cognitive automation to their customer outreach efforts and lower their cost of sales. Its platform enables them to drive customer engagement, connect with real estate agents and manage the end-to-end workflow.
“In the current pandemic situation, developers are keen to lower their cost of sales and marketing through automation and digital transformation,” said Prakash Tejwan, chief executive officer of CareerSocially.
“The real estate sector is ripe for digital transformation and it must use machine learning and AI to streamline its marketing operations,” said Bobby Reddy. “Builders must embrace a data-led approach to winning businesses, and CareerSocially has the technology and the team to create a seamless experience for their operations.”
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.