EaseMyTrip.com, an online travel tech platform, announced that it has acquired a 55% majority stake in cheQin through the primary route.
cheQin is a unique real-time marketplace which allows travellers bargain with hoteliers without any effort. The unique bargaining algorithm of cheQin brings in top 5 lowest offers by the hoteliers. The company encourages the travellers to pay at the hotel directly and ensures a customer-centric approach that enables them to stay at the most value-for-money hotels, transforming the entire hotel booking experience.
The acquisition strengthens EaseMyTrip’s already strong hotel channel in terms of technology, adaptability, personalization, and the acceptance of bulk booking and long stay requests. With this acquisition, EaseMyTrip is in a great position to give its customers a wide range of innovative hotel booking options at the most competitive prices. Customers can gain from making hotel reservations for large groups, extended stays, and last-minute reservations, the statement said.
Commenting on the acquisition, Nishant Pitti, CEO and Co-Founder of EaseMyTrip, said, “EaseMyTrip is focusing on the growth of its non-air segments. This acquisition is a step towards revolutionizing the hotel business altogether. Through cheQin, which is a unique app in the hotels industry, EaseMyTrip will diversify its hotel booking experience through technology support. We sternly believe that cheQin provides unparalleled options in all segments and has the potential to scale and strengthen cross-selling. We are thrilled to take this opportunity and look forward to stepping into a new era of hospitality with both the company’s joining hands.”
Phrasing his enthusiasm on the deal, Venu G Somineni, Founder, CheQin, said, “EaseMyTrip and cheQin would have a strong synergy. Everyone enjoys bargaining over anything. Booking a hotel is no different. The robust bargaining algorithm of cheQin would draw in a tonne of customers in no time. We really believe that cheQin can work miracles for last-minute, bulk, long-term, and short-term bookings. We expect to strengthened the market in the years to come, thanks to our partnership with EaseMyTrip.’’
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