Giift, a global provider of loyalty management solutions, announced that it has acquired a majority stake in Xoxoday, an India-based fintech company.
Giift’s investment will enable Xoxoday to drive the next phase of growth in international markets and improve its technology infrastructure. Giift and Xoxoday’s strategy is to continue to expand technology leadership, increase market penetration and create the undisputed global standard for loyalty platform technology, the statement said.
Laurent Xatart, Co-Founder and CEO of Giift , comments: “Xoxoday is a unique and powerful loyalty platform for employee, sales and customer rewards. Our partnership with Xoxoday will enable Giift to offer the most comprehensive engagement and loyalty solution on the market and represents a major step forward in our mission to create the global standard for the loyalty industry
Sumit Khandelwal , Co-Founder and CEO of Xoxoday , added : “We strongly believe that growth comes with the right people and the right partners. With Giift and the Apis Growth Fund II on board, all I can see from here is growth up and beyond. Giift’s loyalty infrastructure and Xoxoday’s rewards infrastructure together cover the full range of business applications across the entire lifecycle of employees, channel partners and customers.
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