LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced that it has entered into a binding Letter of Intent (LOI) to acquire Gramophone Media, Inc., an artist and brand development company which comprises boutique agencies specializing in PR, music and technology, A&R, strategic marketing, brand positioning, graphic design, and social media management.
The proposed acquisition is expected to close prior to the end of June 2021, subject to customary and other closing conditions. The acquisition is expected to be immediately accretive to earnings and add a new component to the Company’s flywheel of complementary businesses, the statement said.
Gramophone Media is an NYC-based agency specializing in Music Publicity. Known for its innovative work breaking international acts like K-pop sensations BTS & Monsta X, as well as its unique approach to PR & Artist Development in the U.S. Gramophone and its specialized divisions have a commitment to positively impact and influence the world of music and culture. Current and past clients and platforms include: Tiffany Young, Melii, Lil Simz, San Holo, Steve Aoki, Jazz Cartier, Kiiara, Zhu, Tessa Violet, Tayla Parx, Jesse McCartney, Joshua Radin, KT Tunstall, Ani DiFranco, Randy Jackson, WIX, Amuse IO and many more.
The deal complements LiveXLive’s online digital talent search platform, Self Made. The acquisition will add to LiveXLive’s flywheel business model – listen, watch, attend, engage and transact – by providing artists an end-to-end solution to develop and amplify their brand to audiences across LiveXLive’s apps and social media platforms.
Robert Ellin, LiveXLive’s Chairman and CEO, commented, “Gramophone Media is another outstanding addition to LiveXLive’s complementary businesses. As an artist-first platform, LiveXLive continues to aggregate synergetic businesses as well as experienced professionals who are positioned to assist and collaborate with artists on attracting superfans, building long-term franchises in audio music, podcasting/vodcasting, OTT linear channels, NFTs, merchandise, PPV, and live streaming.”
Gramophone Media’s founder & President, Eshy Gazit, added, “We are super excited to join forces with LiveXLive and support the platform and its associated artists with all-encompassing PR services and development. The foundation of Gramophone media is supporting musicians of all levels to achieve notoriety and credibility. Together, we can really add value to all of LiveXLive offerings as well as bring new artists to the platform.”
As part of the acquisition, Gramophone Media’s team, including President, Founder and sole shareholder, Eshy Gazit, will remain with Gramophone Media after the closing of the deal, as well as Patrick Ermlich Co-founder and CMO. Gramophone Media will operate as a wholly owned subsidiary of LiveXLive.
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