Plusgrade , the provider of ancillary revenue solutions for the global tourism industry, announced the acquisition of UpStay, a growing provider of upgrade solutions and ancillary revenue for the hospitality industry.
UpStay serves hundreds of hotels in 17 countries by enabling hoteliers to generate higher ancillary revenue through multiple value-added revenue streams offered to their guests, a statement said.
From its inception in 2019, UpStay has been recognized for its innovative technology, winning the 2021 People’s Choice Innovation Award at the Phocuswright Awards Ceremony, as well as the World’s Best Young Hotel Technology Company award. of 2022 at the World Travel Tech Awards Awards Ceremony.
“The acquisition of UpStay is another step towards our vision and mission to become the global leader in ancillary revenue,” said Ken Harris, CEO of Plusgrade. “A succession of innovations, launches and acquisitions have accelerated our mission, and enabled us to start 2023 as one of the leaders in the global tourism industry. We are delighted that UpStay has joined us, and we look forward to leveraging its expertise and innovative technologies to bring greater value to our more than 200 partners providing air, hotel, cruise, rail and finance all over the world.”
“This is a very important day for UpStay,” said Tzafrir Blonder, CEO of UpStay “After 4 years of incredible growth and success, we are thrilled to partner with Plusgrade to further invest in our product offerings and improve our ability to generate ancillary revenue for our partners through the sale of additional on-site services and amenities. I look forward to continuing to lead the hospitality industry ancillary verticals in the business as we grow with Plusgrade in 2023 and beyond. »
Plusgrade continues to grow aggressively after acquiring Points , the global leader in loyalty commerce, in 2022, bringing together two major ancillary revenue streams under one roof to have an even greater impact on tourism businesses globally entire. The acquisition of UpStay allows Plusgrade to add hotel upgrades and other innovative ancillary revenue streams to its (already wide) portfolio of ancillary revenue and loyalty products that delight customers worldwide, the statement said.
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