Sona BLW Precision Forgings Ltd. (Sona Comstar), one of the leading global providers of automotive technology solutions, has signed an agreement to acquire a 54% equity stake in NOVELIC, a Serbia-based company founded in 2012, that is a leading provider of mmWave radar sensors, perception solutions and full-stack embedded systems. ADAS sensors are a fast-growing category in the automotive industry, with a potential market size of c. US$ 43bn in 2030.
“In line with our strategic roadmap, Sona Comstar is foraying into the ADAS sensor market. NOVELIC is vertically integrated across the value chain from machine learning and perception software to hardware and chip design; its partners include global automotive OEMs, autonomous vehicle makers, Tier-1s and chip manufacturers like Infineon and Texas Instruments,” the statement said.
With the acquisition of Novelic, Sona Comstar has started building its third business vertical of ADAS Sensors and Software to address the megatrends of increasing vehicle autonomy and automation.
The current NOVELIC team, led by its founders Mr Darko Tasovac, Mr Veljko Mihaljovic and Dr Veselin Brankovic, will continue to lead the operations, ensuring continuity while leveraging Sona Comstar’s scale and customer access for business development. The founders will hold 46% equity in Novelic after the completion of the transaction. NOVELIC has over ten years of market presence and more than 130 engineers in multidisciplinary teams and holds multiple global patents in the area of mmWave radar sensing and systems. It has grown at more than 50% CAGR over the last ten years without raising any external equity capital. The acquisition of NOVELIC is accretive to Sona Comstar’s management bandwidth, given a shared cultural commitment to innovation, technology and profitability, the statement said.
Commenting on the acquisition, Vivek Vikram Singh, MD & Group CEO of Sona Comstar, said: ” I am excited to welcome NOVELIC to the Sona Comstar family. With this acquisition, we have added market-leading incabin radar-sensing technology to our technology offering. Increasing vehicle autonomy and automation is an emerging technology revolution in our industry. As we had done with EVs in 2016, we are taking a meaningful early step in the direction of the Electrified Autonomous Vehicle or e-AV. NOVELIC adds the hardware and software capabilities to design integrated systems for autonomous driving, including AI and ML as well as ASIC experience, to what we already have in mechanical, electric and electronic abilities. It is the beginning of building our third business vertical of sensors and software. In addition to its technology prowess, Novelic is unique in its approach to profitability and sustainable growth. In many ways, NOVELIC is like Sona in how we value money, technology and growth.”
Veljko Mihajlovic, Co-Founder and CTO of NOVELIC, said: “NOVELIC was founded with a clear mission to develop end-to-end capabilities in mmWave radar technology and to commercialize it through various product lines. We started as a team of 5, and today we are over 160 people, among which 130 engineers and 10 PhDs, developing product platforms at various European locations. We have managed to do it organically by providing value to our customers and generating and growing our revenue and profit year after year. For moving to the next phase of our growth, we are delighted to have a strategic partner in Sona Comstar which shares the same commitment to innovation and technology and will support us in scaling up our business. The moment we first interacted with the Sona Comstar team, we knew this was ‘the one’ because we had a great alignment of core values.”
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