Wardwizard Foods & Beverages Ltd (formerly known as Vegetable Products Ltd) has plans to enter in to high-quality food and beverage products, as its strategic move, announces that the company is actively in process of acquiring two food brands, VIZ: Yeppy Foods and Safpro.
Ward wizard is committed to expanding its business and becoming a player in the food and beverage industry by establishing its presence in the market. The acquisition of these two entities will facilitate Wardwizard to increase its product offerings and to heavily penetrate the markets so as to reach more customers benefitting consumers to have better access to even more high-quality food products, the statement said.
Yeppy foods, a Gujarat based entity with its flagship brand of QuikShef, is one of the leading manufacturers of processed food products in the country. Yeppy enjoys strong presence in the retail sector and has a wide range of products including ready-to-eat, frozen foods and beverages.
Safpro, a Maharashtra-based entity, is one of the leading food condiments manufacturing players in the food industry and has a wide range of condiments including mayonnaise, dips, sauces and seasonings, having strong market presence.
This acquisition will play significant role in establishing Wardwizard Foods & Beverages footprint across Gujarat and Maharashtra regions and thereby triggering revenue growth, a statement said.
Sheetal Bhalerao, Managing Director of Wardwizard Foods & Beverages Limited, said “QuikShef with the flagship brand of Yeppy Foods, has achieved an incredible amount of growth in providing affordable prices with zero compromise on quality. Currently QuikShef’s ready-to eat products along with Safpro condiments is being distributed to 150+ standalone outlets in Mumbai and 130+ standalone outlets in Pune via 8 distributors. Furthermore, Quikshef‘s 5 outlets have already been established across Maharashtra and 24 outlets across Gujarat. We aim to grow our customer base through this acquisition which will eventually bring greater value to its business operations and food ecosystem at large. Further expanding its operations, we are elated to inform that company plans to penetrate the market of Bengaluru by the end of this year.”
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.