Wingreens Farms, a packaged food company, announced its acquisition of a 100% stake in Bengaluru-based snack foods startup, Postcard, earlier this week.
Postcard, founded by Ashish Nichani and Sudarsan Metla in 2019- brings consumers specialty food from different parts of India, retaining authentic local flavours, while empowering local artisans and the supply chain, the statement said.
Postcard joins marquee brands like Raw Pressery, Monsoon Harvest, Saucery and other homegrown brands by Wingreens such as Impatient Baker, Organik Country and Spice Rack- under the Wingreens World house of healthier, ‘better for you’ foods & beverages, according to the statement.
Speaking on the acquisition, Ramesh Menon, Group CEO, Wingreens said- “We’re excited to welcome a brand like Postcard with such a strong digital footprint and loyal consumer base, to Wingreens World. With this acquisition, we look to strengthen our brand portfolio, and further our mission to be a one-stop-shop digital destination for the new age consumer to discover minimally processed, responsibly sourced and healthier eating options.”
Anju Srivastava, Founder, Wingreens added- “Postcard is a young brand with a well curated range of products and flavours that are guaranteed to delight the Indian consumer. We look forward to working with its enterprising founders to grow the brand to its fullest potential, and expand its presence both nationally and internationally.”
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.