Amazon, the global e commerce giant, has made fresh investments of about ₹4500 Cr., into its Indian subsidiaries. These investments are directed at Amazon Seller Services, Amazon Pay and Amazon Retail. Amazon Seller Services, Amazon Pay (India) and Amazon Retail India has received ₹3,400 crore, ₹900 crore, ₹172.50 crore respectively from Amazon.
Amazon competes with Flipkart in the Indian market. Both these players, while being the dominant ones, have been in losses over the years, and have been infusing millions of dollars to build on their infrastructure, and new service offerings to strengthen their position, build on the customer base, and enhance their share of customer wallet.
While Amazon is putting in fresh funds in its businesses, Flipkart is also looking at an investment of about ₹ 2500 Cr. in its new venture focussed on food retail. Flipkart Farmermart, will be a full-fledged food retail business, with its own private label offerings, grocery supply chain and retail outlets. Flipkart, may look at further investments in the food business as it builds on the supply chain, storage and logistics for the new business.
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