Baby care brand SuperBottoms said it has raised $5 million in a funding round led by Lok Capital and Sharrp Ventures, according to ETtech report.
The company will employ the funds to expand offline with a greater store presence and include more products in the mom and baby care range, a statement said.
The startup had in July this year said it raised an undisclosed amount from Bollywood actor Alia Bhatt, who also became its brand ambassador.
Pallavi Utagi, founder, Superbottoms, said, “With the funds raised, we aim to drive initiatives that spread awareness about cloth diapering to a wider audience throughout the country. We’re thrilled to join forces with consumer-oriented investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners and Saama Capital as we expand our reach and strengthen our commitment to creating a robust brand for children.”
Founded in 2016 by Utagi, SuperBottoms claims to provide a sustainable and thoughtful approach to baby and mom care.
“SuperBottoms has scaled remarkably while upholding its commitment to sustainability and catering to its audience with empathy. SuperBottoms’ innovative approach to eco-friendly baby products has resonated deeply with consumers, and their dedication to quality and environmental responsibility stands out,” said Venky Natarajan, managing partner of Lok Capital.
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