Text Mercato, a company that helps develop content using a custom-built platform and algorithms to deliver quality work, has raised more than Rs 5 crore in a pre-Series A funding led by Windrose Capital and 1Crowd.
The startup will utilise the capital to enhance its technological infrastructure, as well as to focus on customer acquisition and operations. It has plans to expand its reach to clients in international and local markets.
Founded in 2015 by Kiran Ramakrishna and Subhajit Mukherjee, Text Mercato helps brands to scale their content and cataloguing needs such as product listings and blogs. It also leverages technology to deliver targeted content.
“Our aim is to disrupt the multi-department and multi-role problem of listing and marketing a product into one single seamless process. The company will focus on the end-to-end stack, single sign-on, central management, and scale across languages,” Ramakrishna said.
Windrose Capital managing partner Rohit Goyal said the firm was confident in its investment owing to Text Mercato’s founding team and the strength of its product.
Text Mercato’s flagship product, Catloging.ai, is a suite of machine learning-based products that help to create structured digital catalogues for online resources. Services include image and text recognition, text generation, online data processing, and character recognition.
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