BetterInvest, has raised a pre-seed round of USD 350K from Chennai-based angel investors, including Suresh Krishn, MD of Isha Homes and President of CREDAI, Tamil Nadu, as the lead investor. Few other notable names include Manoj Poosappan – JMD of Renaatus Projects Private Limited, and renowned Tamil actor, Kathir.
With this, BetterInvest will be formally opening up to over 3000 retail investors, who have requested early access, a statement said.
BetterInvest is an alternative investment platform that empowers retail investors with access to asset classes that were previously accessible to only the wealthy 1%. The Chennai-based start-up is co-founded by Pradeep V S with Sedhumanikandan, who headed Marketing and Partnerships Herotalkies prior to BetterInvest, and Sriram Anax, who previously built products at Vedantu and Clickpost.
“India’s awareness and maturity in terms of retail investments are seeing a significant power-shift, especially post-Covid. As more of the millennials and Gen-Z seek more informed decisions on financial growth, a significant chunk of this population is becoming retail investors, now looking for avenues beyond the standard financial asset classes to invest in. This has been a key factor in adopting alternative investment spaces such as Revenue-based financing, among the younger population,” says Pradeep V S, Co-founder & CEO, BetterInvest.
“BetterInvest was started with the vision of ‘reimagining investing’ for retail investors and enabling them to think beyond traditional investments. We are creating a level playing field between HNIs and a common investor. Revenue-based financing for movies sold to OTTs is the first class and we will be launching a series of asset classes over the next 12 months. The current round of fundraising will mainly be used for creating awareness in the market, hiring and asset class expansion,” adds Pradeep.
“The asset classes that a High net worth individual (HNI) invests in are very different from the asset classes that a retail investor invests in. An HNI always targets ‘Alpha returns’ whereas retail investors struggle to achieve benchmark market returns. BetterInvest is breaking the barrier and solving the problem of lower returns or risky assets for many new-age small investors. Given the expanse of the ‘small investors market’, the expertise and the energy that the BetterInvest team brings to the table, I am quite confident of their growth,” says Suresh Krishn, the lead investor in BetterInvest.
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