Mumbai-based content writing and services platform Pepper recently announced that it has raised ₹2.2Cr in a seed funding round led by Snapdeal Founders’ VC fund Titan Capital.
According to a company statement, Nasscom Chairperson Saurabh Srivastava, Slideshare Co-Founder Amit Ranjan, news platform YourStory Media and Indifi Co-Founder Alok Mittal. Dentsu Webchutney Chairman Sidharth Rao, Innov8 Co-Founder Ritesh Malik, Agilio Labs CEO Sanjay Tripathi, WYSH Co-Founder Manan Maheshwari, and Diabeto Co-Founder Hemanshu Jain also participated in the funding round.
The company plans to use these funds to expand its team and enhance its technological infrastructure. CEO of Pepper Anirudh Singla said, “A strong wave in the Indian content ecosystem is coming and we believe Pepper will be positioned best to answer well to the same.”
Pepper was founded by BITS Pilani students Anirudh Singla and Rishabh Shekhar in November 2017 during the second year of their college. The startup functions as an online marketplace that services the content requirements of companies. It leverages freelance writers on its platform to deliver content pieces including blogs, research articles, and press releases, among others. It is also planning to venture into design and other content formats.
Pepper currently claims to have onboarded and used the services of over 25,000 writers for assignments from over 250 clients. These include Swiggy, InfoEdge, BookMyShow, Bharat Matrimony, and Simplilearn. It is aiming to partner with at least 1,000 businesses and on-board more than two lakh content creators over the next 18 months.
In an interview with YourStory, Anirudh Singla said, “With passion economy as a growing trend, it is important that you are able to enterprise your creators and help them grow. Pepper’s technology platform will not only be able to scale content creation to the tunes of hundreds of thousands of content pieces but will also be able to create a framework that allows virtual collaboration of creators through tools on the platform.”
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