Habbit Health and Nutrition, the Delhi-based global nutrition-tech startup, announced that it raised pre-seed funding from 3one4 Capital and Utsav Somani of AngelList India, according to YourStory report. Financial details of the funding round remain undisclosed.
Other investors include RB Investments, early-stage investors Better Capital and First Cheque, and multiple other angel investors from around the world participated via AngelList.
The startup will use the current fund infusion to create prototypes, get the core team ready, building the brand, and in IT.
Founded in 2019 by Dhruv Bhushan and Dev Kabir Malik, Habbit Health aims to build an innovative global FMCG company for the future which leverages technology to deliver the pinnacle of customer experience.
Sharing the organisational vision, Co-founder and CEO Dhruv Bhushan said, “Lifestyle diseases with their origin in poor nutrition are today’s biggest health concern. Habbit uses modern science and technologies to disrupt these with healthier alternatives, without needing to change user behaviour and still maintaining the same taste. We are proud to have forward-thinking investors around the world supporting our long-term vision and ambitions, even before our launch.”
“Most conversations around health are exercise and goal-oriented. Brands are currently very product-centric and positioned to target those who are highly involved in fitness. They are thus never able to create a large scale impact. We believe that health is a lifestyle and that nutrition is the first step in the health journey for everyone,” said Dev Kabir Malik, Co-founder and Chief Brand Officer, Habbit Health.
Commenting on the investment, Utsav Somani, Partner at AngelList India, said, “Health and wellness is the growth sector of the future. The COVID-19 pandemic has made everyone realise that good nutrition is a must-have, and not just for those who work-out. We are seeing lots of products and brands create clutter, without any differentiation. However, the products, brand positioning, and customer love demonstrated by the Habbit team are a standout. We are happy to back them early in their mission to create a global leader in health and nutrition.”
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