Nature’s Tattva, a Delhi-based beauty startup has announced that it has raised $150,000 from Bollywood singer Sukhbir Singh and Rakhee Singal, who is a Co-founder of Startup Buddy. Other investors that took part in the funding round include Dhianu Das of Alfa Ventures and angel investors such as Bharat Sheth and Ajay Mahendru.
The company will use the funds to fuel expansion by scaling its operations, acquire talent, and for brand building activities.
Sukhbir Singh said, “The beauty consumer space has always been a lucrative space and the growth anticipated is huge.”
Rakhee Singal from Startup Buddy added, “The natural and organic beauty segment is increasing at a CAGR of 10.2 percent for the last three years; this is a good space to be in.”
Megha Wadhwa, Co-founder of Nature’s Tattva, said, “We are looking to solve three pressing problems in the beauty space, (1) No product is 100 percent natural; (2) Products are not fresh; (3) Even if products are 100 percent natural, they have a small shelf life.”
Founded in October, 2018, Nature’s Tattva sells online through marketplaces Amazon, Flipkart, Nykaa and its own website. The company provides customers with raw products sourced from across the globe and deliver rich content so that consumers can create their own customized, fresh, chemical-free beauty products.
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