Delightree, a San Francisco and Delhi-based workflow automation app for businesses, announced that it has raised $3 million in seed funding round from Accel Partners, Emergent Ventures, Brainstorm Ventures, Axilor Ventures, and Alchemist Accelerator, according to the YourStory report.
The company will utilise the current financing to win new clients.
Founded in 2019 by Madhulika Mukherjee and Tushar Mishra, Delightree provides digital workflow tools to deskless workers, who have traditionally relied on pen and paper. It offers solutions to franchise businesses and brick-and-mortar operations such as restaurants, hotels, and retail stores – all of which have a predominantly deskless workforce.
Speaking about the startup, Tushar Mishra, Co-founder, Delightree, said, “We were surprised to learn how most franchises still either run on pen and paper or old desktop-based software. Delightree is helping owners turn their stores into future-ready smart stores, where majority of processes and workflows are automated.”
Delightree’s solution bridges the gap between management and the frontline employee base, which has traditionally not had access to technology.
The Delightree app can also streamline employee onboarding. Instead of sending documents to regional offices, employees can add their documents, sign forms, and undergo training on Delightree.
The startup, which has franchise clients of Subway, Pedros, Burger King, and Halal Guys across the US, is targeting more than 750,000 franchises.
Dinesh Katiyar, Partner, Accel, said, “Delightree is focusing on an industry segment—franchise businesses—that has traditionally struggled to find technology solutions that are right-sized for them. It takes care of the tedious part of managing a franchisee location and enables frontline employees to be on top of their tasks with ease. A solution like Delightree is especially needed now, when COVID-19 has led to a higher compliance burden on such businesses.”
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