Bengaluru-based water purifier startup DrinkPrime recently announced that it has raised Rs 21 crore in its pre-Series A round. The financing round was led by Omidyar Network India, with participation from Sequoia Surge.
The startup will use the current financing to fuel expansion. The Company has plans to strengthen its team and invest in growth plans.
Commenting on the investment, Badri Pillapakkam, Investment Partner at Omidyar Network India, said: “Clean drinking water is a basic right and yet an unsolved problem for millions of Indian households. We believe that DrinkPrime’s innovative direct-to-consumer business model, which makes quality drinking water more affordable, will help improve the lives of India’s next half billion…those belonging to the lower 60 percent of India’s economic distribution. We are delighted to partner with them in their quest for creating meaningful and healthy lives.”
Founded in 2015 by Vijender Reddy Muthyala and Manas Ranjan Hota, DrinkPrime has created smart water purifiers by leveraging Internet of Things (IoT) technology and a seven-stage filtration process. It allows users to subscribe to use the company’s advanced modular water purifiers, with a pay-as-you-use model.
CEO and Co-founder Vijender Reddy Muthyala said, “We are looking to expand to multiple geographies this year. Now, with a much more robust product, our customers’ love for DrinkPrime is pushing us to grow rapidly. We aim to reach a million households in the next couple of years and be true to our vision.”
Currently operational only in Bengaluru, DrinkPrime is planning to expand to the top 10 Indian cities, and further expand its product portfolio.
Recently, DrinkPrime raised an undisclosed amount in its seed round. Angel investors Bharat Jaisinghani, Abhishek Goyal of Tracxn, and FirstCheque had participated in the round. Other prominent investors also participated, including Ankit Agarwal, Director of Innoven Capital; Harpreet Singh Grover, Co-founder of Cocubes; and Sanjay Sunku, Founder and CEO of Versatiletech, among others.
DrinkPrime is also backed by founders of Snapdeal, Kunal Bahl and Rohit Bansal, GrowthStory’s founders Meena and Krishnan Ganesh, and Bounce, among others.
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