EaseMyTrip, India’s online travel platform, has expanded its international footprint by incorporating a wholly-owned foreign subsidiary in New Zealand as part of its global expansion strategy. The company has forayed into New Zealand anticipating a huge pent-up global demand for the travel and tourism sector in the coming months.
As a part of this new phase of expansion, the company will launch a localized travel search engine in New Zealand to enable the customers in the region to enjoy the value-based services of EaseMyTrip. The subsidiary will also replicate the lean and cost-effective operating model with no minimum paid-up capital, the statement said.
The brand has successfully adopted a similar model in India for over 14 years and will continue to pass on maximum benefits to customers in the respective region, a statement said.
Speaking on the expansion, Rikant Pittie, Co-Founder, EaseMyTrip said, “New Zealand represents a significant part of our international holiday segment and we are excited to foray into the entirely new market as a part of our global expansion. With a strong pent-up travel demand across the world, we see a wider global market open for travel, and believe that EaseMyTrip is well-poised to cater to the demand in New Zealand.”
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