FableStreet raised Rs 21 crore in Series A led by Fireside Ventures. The company was founded by Ayushi Gudwani in 2015. Other investors include Pradeep Parameswaran, President for Uber India and South Asia; Dilip Khandelwal, MD and Head of Technology of Deutsche Bank, and Suhail Sameer, CEO at RP-Sanjiv Goenka Group (FMCG). All the investors invested in their personal capacities.
Earlier in 2017, the company had raised an undisclosed sum in seed funding from a clutch of angel investors including Fashion Veteran, Harmeet Bajaj, Unilever Vice President Pameela Pattabiraman, and Fusiontech Ventures.
It is understood that the funds will help in adding more categories along with hiring senior professionals and market expansion. The company will also invest in artificial intelligence and machine learning.
In a media statement, Founder and CEO, FableStreet, Ayushi Gudwani said, “We are building a one-stop destination for all the lifestyle needs of professional women. Since launch, we have seen massive product acceptance, globally, and our ‘my style, your fit’ concept to offer bespoke fits has to be the real differentiator. We are excited to partner with Fireside in this journey to scale FableStreet.”
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