New Delhi-based female hygiene brand Sanfe recently announced that it has raised ₹8Cr in Pre-Series A funding from SucSEED Venture Partners, Snapdeal founders’ VC arm Titan Capital, BIRAC, Elixir Pharma, and a group of investors.
Other investors who participated in the funding round include Saurabh Chawla (Former Group CFO of DLF and Executive Director- Finance and Strategy, GMR Infrastructure Ltd), Shankar Narayanan (Former Managing Director and Co-Head, Carlyle Asia Growth Partners), Sunil Kumar Singhvi (Managing Partner, South Handlooms Limited), and Rohit Chanana (Ex-President, Strategy and Finance, Hero Corporate Services).
Sanfe was founded by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat in 2018. Sanfe creates products for female hygiene such as stand-and-pee devices, intimate care products, panty liners, organic sanitary pads, pain relief roll-ons, and menstrual cups. The company is also planning to launch new products in the next two years.
With the infusion of new funds, the company plans to utilize the capital for category disruption, strengthening of the existing team, new product development, and brand building.
Commenting on the investment, Founder of Sanfe Archit Aggarwal said, “With Sanfe, we want to take feminine hygiene to newer heights by becoming the most trusted and preferred brand of this New Indian Women. Sanfe also intends to capture the pulse of the global feminine hygiene market by taking its success story to other parts of the world. The capital infusion will help us in category disruption and strengthen our product development, marketing, and distribution.”
The startup was incubated at IIT-Delhi with seed funding from the Biotechnology Industry Research Assistance Council (BIRAC), Department of Biotechnology, and Hindustan Petroleum Corporation Limited (HPCL).
Managing Partner of SucSEED Venture Partners Vikrant Varshney said, “Feminine hygiene products market is expected to garner $42.7 billion by 2022. In the Indian feminine hygiene space, Sanfe is expecting a 300 percent growth by 2022 against the existing industry growth of 21 percent, and we were keen to support them in the journey.”
Saurabh Chawla of GMR Infrastructure said, “The young feminine hygiene brand, Sanfe focuses on creating products keeping women wellbeing at the core. This investment strengthens our commitment to backing innovative business models that are aimed at becoming change aggregators for a better society and growth of the nation.”
At present, Sanfe products are available at 1,500 outlets across the country along with key e-commerce platforms such as Amazon, Flipkart, and Nykaa. The brand currently has a presence in global markets such as the US, Nepal, and Kenya. It also has plans to reach out to other European and African markets in the next phase.
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