Country Delight, a startup that produces and distributes good quality and unadulterated milk at doorstep, has raised $25 million in its Series C funding led by Elevation Capital (formerly SAIF Partners).
IIFL AMC along with existing investors Matrix Partners India and Orios Venture Partners also pumped in additional money, the company said in a statement.
The company will use the funds raised to expand its product portfolio. It has plans to launch a broader set of food essentials such as fruit & vegetables, cold-pressed edible oils, wheat, batters, pulses, spices, pickles, and jams.
“The company has a truly unique business model and is one of the few consumer businesses in India with phenomenal retention metrics. We are super excited to partner with them in this journey of creating India’s most-loved pure & fresh daily essentials brand,” said Deepak Gaur, partner at Elevation Capital.
Earlier, the company had raised fresh funding from Matrix Partners India and Orios Venture Partners.
Founded in 2013 by Chakradhar Gade and Nitin Kaushal, Country Delight competes with the likes of DailyNinja, BBDaily and Milkbasket in the daily subscription-based segment.
The firm offers delivery of fresh milk, paneer, curd, and ghee to homes via subscription model. It sources its products directly from dairy farms and currently caters to customers in Delhi-NCR, Mumbai and Pune. It claims to be serving nearly 1.5 lakh households across key cities in India.
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