Laalsa, a Hyderabad-based cohesive food ordering and fulfilment platform that brings customers and restaurants under one umbrella, announced that it has raised $1 million funding from Angel Investors.
The company will utilise the fund infusion to boost expansion in India. Currently, it is operating in four major cities – Hyderabad, Vizag, Bengaluru and Chennai.
Suresh Redyam, Laalsa’s CEO, said, “At present, the need for alternate platforms from restaurateurs and hoteliers has become a need-of-the-hour. High dependency on food aggregators coupled with high commission-based models is leaving Restaurants in a fix, and that’s where our Food Science platform comes into the picture.”
“Laalsa, incorporating artificial intelligence and consumer behavior analytics, provides restaurants with valuable insights and helps restaurateurs make well-informed decisions. Food aggregators, besides levying high commissions on restaurants, are getting involved in conflicting business models, opening cloud kitchens and using pre-existing consumer data to their benefit. Although this seems like a negligible aspect, it is affecting the customer-base of restaurants significantly,” the company said in a press release.
“These hurdles faced by Restaurants today are what we wish to tackle. By allowing restaurants to have complete control over their affairs and customers, Laalsa aims at being an enabler rather than an aggregator,” says Suresh Redyam, CEO of Laalsa, who’s expecting over 15,000 restaurants signing up with Laalsa by the end of this year.
The company said that with the help of its in-depth analysis and subscription-based models, it empowers restaurants to have utmost authority. Restaurants focus on their core activities and have direct control over their day-to-day operations without having to shell-out on higher commissions and ads.
Yumzy, Laalsa’s Food Delivery App helps consumers place orders based on superior personalizations, making it one of the few “intuitive, suggestion based” Apps in India. Laalsa was founded in 2015 by Anil K Neela and Suresh Redyam.
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