Just Herbs, a luxury ayurvedic beauty brand, has raised $1.5 million in pre-series-A funding led by Roots Ventures. Other investors are high net-worth individuals (HNIs), and corporate executives. The company was founded by Arush Chopra in 2013.
The company will use the funds to expand their product range, boosting distribution, and for new customer acquisition.
In a media statement, Arush Chopra, CEO and Co-founder of Just Herbs, said , “Japan and team Roots’ impressive track record as investors in the consumer space makes this association far more valuable than just capital. We wanted partners who can provide not just growth capital but are also completely aligned with our long-term vision for the brand. We look forward to embarking on this exciting journey together for the next leg of our growth.”
Just Herbs currently offers over 70 SKUs (Stock Keeping Unit) of skincare, hair care and body care products.
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