Kay Beauty, a celebrity makeup brand by Indian Actor Katrina Kaif launched in partnership with the leading beauty destination- Nykaa, now announces the expansion of its omnichannel footprint to 100+ General Trade beauty stores and leading Modern Trade across the country.
Within a short span of two years, the brand has successfully captured the hearts of customers on the Nykaa website & app, delivering to 1600+ cities and available in over 90 Nykaa stores pan-India. One of the top makeup brands on Nykaa, Kay Beauty has significantly grown since its launch in 2019, while securing wide consumer appreciation for its premium offering of high-performing, internationally sourced formulations, the statement said.
Ramping up its retail presence for deeper market penetration across India, Kay Beauty products are now available in general trade stores, and modern trade formats such as Lifestyle. The first phase of the retail expansion has witnessed Kay Beauty’s entry into beauty stores across Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Jaipur, Chandigarh, Amritsar, Ludhiana, and soon after in Lucknow & Pune.
The national rollout of the General & Modern Trade stores will ensure a robust market presence for the brand across the North, South, and West regions with a view for wider outreach, according to the statement.
Katrina Kaif, Co-founder of Kay Beauty, who has been actively involved in building the brand said, “My vision for Kay Beauty was to create a diverse and inclusive brand that would resonate with makeup lovers and specifically cater to Indian skin requirements. And today I am proud to see Kay Beauty become such a loved brand because of its high-performing, ultra-glam, and long-lasting products that truly care for the skin. Kay Beauty’s expansion in distribution will further deepen engagement as more and more consumers see, touch, and experience the brand and I’m excited to see its journey across beauty doors in India.”
Commenting on the retail expansion, Reena Chhabra, CEO Nykaa Brands, said, “Since its launch, Kay Beauty has secured consumer trust and love quickly owing to its world-class offering of trend high-performance natural makeup, widely sought by the sophisticated beauty audience aged 25+. Today, it is amongst the top makeup brands on Nykaa, having shown impressive growth and demand from across the country. Kay Beauty’s portfolio of premium makeup across face, eyes, lips, and nails categories, will now see a stronger omnichannel presence with the brand’s entry into General and Modern Trade multi-brand beauty stores across India. Physical interaction with makeup is very important for most customers even today, and Kay Beauty’s next phase of growth will address this need while helping raise brand awareness.”
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