KKR completes purchase of a majority interest in Vini Cosmetics

KKR, a global investment firm, and Vini Cosmetics, a personal care and beauty products company in India, announced the completion of KKR’s purchase of a majority stake in Vini.

Following the conclusion of the transaction, Vini’s Co-Founders continue to hold a significant stake in the Company. Darshan Patel remains in his role as Chairman of the Board, while Dipam Patel has been appointed as Vice Chairman of the Board.

Vini manufactures, markets, and distributes branded deodorants, cosmetics, and toiletries. In addition to owning one of the largest personal care product distribution networks in India, the Company also sells its products internationally in 50 countries, with significant presence in South Asia and the Middle East.

Along with Darshan and Dipam, KKR will work together closely with Vini’s management team to grow new product categories, expand its e-commerce platform, and further broaden its distribution network, KKR said in its statement.

Darshan Patel, Chairman of Vini Cosmetics, said, “We are really excited to welcome KKR as a strategic shareholder in Vini, as we embark on the next stage of our growth journey. KKR’s industry experience, deep expertise, and global network are invaluable resources to Vini and its long-term success as we continue to expand our business and capture strong consumer demand for high-quality personal care products in India and other fast-growing markets around the world.”

Gaurav Trehan, CEO of KKR India, said, “As a strong leader in India’s fast-growing personal care products market, Vini is a great example of innovative, dynamic homegrown Indian companies that KKR supports to reach their full potential. We are truly excited to collaborate with Darshan, Dipam, and Vini’s talented team to strengthen the Company’s capabilities, grow its product portfolio, further accelerate its expansion as well as lay the foundation for its future success.”

KKR made its investment from its Asian Fund IV.

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