Liquidnitro Games, which provides a variety of services to game publishers, has raised $5.25 million in a seed funding round led by Nexus Venture Partners, according to ETtech report.
The firm did not disclose the valuation at which the funding happened. The funds will be used to boost capabilities around art, design, engineering, product and marketing, among other things, cofounder Sandeep Kowdley told ET in an interaction.
Liquidnitro was founded in December last year by Kowdley, Krishna Dhanekula, Arun Kunchala, and Suresh Manthena. All four cofounders are former executives of game publishing major Electronic Arts, and have worked around major titles like Tetris, Plants vs Zombies, and Need for Speed.
“India’s talent pool offers a strategic advantage, allowing us to pioneer geo-adapted production and live services, unlocking huge value for global publishers. With our unique model, we’re poised to revolutionise the games industry on a global scale, driving growth and innovation while tapping into new and diverse markets,” said Sameer Brij Verma, managing director at Nexus Venture Partners.
Liquidnitro will provide services of four different types to large gaming studios, Kowdley said. It will offer end-to-end live services, which means it will maintain and update games that are already published by studios depending on factors like the demography and behaviour of gamers.
The firm will help gaming studios enter new markets like India through specific strategy around gameplay, community management, marketing and so on. It will also offer services around testing and prototyping games in the game production process. Finally, the firm will co-produce some games and live services.
Though Liquidnitro will be working with a number of western gaming studios in developed markets, where most of the monetisation currently happens, India will remain important to its strategy, Kowdley said.
“We remain extremely bullish on India and you can successfully monetise the Indian user too, as long as you adapt your game to their tastes, as titles like Call of Duty, BGMI and Freefire have shown. This huge potential is partly the reason we started this firm, and we want to open up this potential to more international developers,” he added.
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