Looppanel, a startup that allows product & design teams to analyze and share insights from Zoom-based user interviews in minutes, announced a USD 1 million Pre-Seed round of funding led by Speciale Invest. Additional funding is coming from First Cheque, angel investors and a grant from Sequoia Capital India as part of the Sequoia Spark program.
Looppanel was born from personal frustration – Kritika and Akash were running hundreds of user interviews at their previous startup Atlan, but the process turned very slow and painful quickly, the statement said.
“We realized there was a big challenge for anyone building digital products today – in the age of Canva and Miro, if users don’t see the value of a product immediately they’ll take their business elsewhere. But how do you build a product users value and love when it’s so hard to run interviews & test your prototypes with them?” said Kritika Oberoi, CEO & Co-founder of Looppanel.
“Product Led Growth (PLG) engines have put product distribution on steroids and led to a proliferation of tools (created over $200 Bn in market value). A critical element to PLG is understanding users – and Looppanel is the answer to powering user research and making user-centric product decisions.
As they say software is eating the world and we think design is eating software (code),” Vishesh Rajaram, Managing Partner, Speciale Invest.
“It was clear that (Looppanel) was one of the first tools made for doing true qualitative research for B2B. It was very easy to get my team on board with using it and it was ultimately a game changer for us in terms of being able to pull information out of our research calls. I would highly recommend it to any research team in need of speeding up their analysis processes,” Austin Brown, UX Research Team Lead at PandaDoc.
Looppanel is used by leading product, design and research teams around the world, including PandaDoc, Growens, Headout and Active911, among others. The funding raised by Looppanel will be used to grow their team as they add new capabilities to their product and expand their presence in key target markets across the US & EU.
Founded in 2017 by Co-founders Vishesh Rajaram and Arjun Rao, Speciale Invest is a seed-stage venture capital firm that invests in founders building technologies of tomorrow.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.