ManyChat, a San Francisco-based chat marketing platform, announced that it has acquired Converlytics, which enables businesses to track, analyze, and quantify valuable attribution analytics connecting Facebook Messenger to Shopify.
Post acquisition, ManyChat Pro users can have access to more robust analytics at no additional charge, enabling them to pinpoint marketing dollars to specific campaigns.
“As a small business owner, I built Converlytics to meet a need I had — when I lost one of my biggest eCommerce clients, I realized I hadn’t been able to accurately attribute revenues to my marketing campaigns. So I built the solution, won back my client, and attracted even more customers,” said Converlytics founder and CEO Dillon Ceglio. “I’m thrilled to share this technology with the millions of ManyChat users around the globe and to help other eCommerce business owners like me.” Ceglio will continue to work with ManyChat as an eCommerce and Data Analytics Consultant.
“The single biggest industry using ManyChat is eCommerce, and analytics is at the heart of everything an eCommerce marketer does,” said ManyChat co-founder and CEO Mike Yan. “The acquisition will allow ManyChat to bring our eCommerce customers the robust analytics they need to run smart omni-channel campaigns that maximize return on advertising spends.”
ManyChat empowers businesses to create Facebook Messenger bots for marketing, sales, and support, helping to grow ROI and revenue. The company was founded in 2015 by Mikael Yang. Recently, the company raised $18 million Series A funding led by Bessemer Venture Partners.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.