Zeotap, a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences, announced that it has raised $42 million in Series C funding round as it plans to double down on its product offerings.
The company has raised new capital from Germany-based Neue Capital, European Investment Bank (EIB)- and KfW-backed fund Coparion among others. Existing investors New Science Ventures, Capnamic Ventures, Iris Capital, HERE, Innov8 (Singtel), and IONIQ also participated in the fundraising.
Other angel investors include Eric Roza, former leader of Datalogix and Oracle Data Cloud, Chris Scoggins, former General Manager at Oracle Data Cloud among others.
Founded in 2014 by Daniel Heer, Projjol Banerjea, and Stephan Schwebe, the startup said it will use the funds to further invest in its customer intelligence platform and also on its offerings including ID+, a universal marketing identity solution.
“Once again, some of the world’s most established investors have placed their trust in us,” said Zeotap founder and CEO Daniel Heer. “In a tumultuous time for the industry, this will allow us to continue on our mission to deliver solutions to marketers’ most pressing problems.”
The company said that it works with over 70 global brands, including Mercedes Benz, Red Bull, BBVA, Orange Telecom, and Vodafone. It has so far built a presence in more than a dozen countries in Europe, North America, Latin America, and Asia.
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