AFK Gaming, an esports content company that creates written, video, social and live content while enabling brands and tournament organizers to engage with the esports audience, announced it has raised $200,000 in pre-Series A funding round from Inflection Point Ventures (IPV), an early-stage investing platform, as per YourStory report.
The company will use the current funding to link reach to revenue through programmatic and direct advertising while also expanding the scope of coverage to additional esport titles in Southeast Asia, according to a statement.
Founded in 2012 by Nishant Patel, Rakesh Ramchandran, and Siddharth Nayyar, AFK Gaming has also signed service contracts with some of the largest tournament organisers, publishers and brands in India, and has been clocking over 15 million monthly impressions across web, video, and social media. The esports content platform claims that it has grown 4x since January this year.
Commenting on the funding, Vinay Bansal, Founder and CEO, IPV said, “The ongoing pandemic has introduced us to many aspects of keeping ourselves engaged. Esports and e-gaming have also emerged as new aspects for many of us and companies like AFK Gaming have played a part in keeping us informed about esports in the lockdown.”
“The impact is clear as they registered 4x growth in users. We believe emergence of esports will see an accelerated acceptance in India. Just like healthcare and education, tech will also disrupt many high-ticket sports properties and we believe AFK gaming is poised well to leverage this opportunity,” Vinay Bansal added.
Nishant Patel, Co-Founder, AFK Gaming said, “Despite some of the best esports teams, tournaments and players hailing from the Asian region, there is a distinct lack of coverage available for the global audience. AFK Gaming aims to bridge this gap by marrying our understanding of esports content creation with IPV’s expertise in building scalable, sustainable businesses.”
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