Oziva, a clean label, plant-based nutrition brand, announced that it has raised $5 million led by Matrix Partners, according to an ETtech report. Existing investor Titan Capital also participated in the funding round.
The company will utilise the capital infusion to invest deeper in R&D, technology, team expansion, as well as to widen its customer base.
Founded by Aarti Gill and Mihir Gadani in 2016, Oziva claims to be India’s leading clean label active nutrition brand combining Modern Food & Ancient Ayurveda. The Company serves the 18-55-year-old age group, with women as their primary target consumers.
“Having a strong digital ecosystem and personalized consultations has helped us in delivering more than just the product and has reflected in our growing numbers as well as unit economics,” said Aarti Gill, Co-founder of Oziva.
“We will keep investing and creating solutions focusing around 3 pillars of fitness – nutrition, workouts & mental wellness,” said Gill.
“Oziva’s product focus using the highest quality ingredients, as well as leveraging the power of content and community to educate and learn from consumers makes it a truly differentiated offering,” said Sanjot Malhi, Director, Matrix India.
A flurry of new healthy food products for various segments from children to women including organic foods, cold-pressed oils, millets, baked snacks, and diabetic-friendly foods and sugar-free range have hit the shelves amid growing consumer demand for healthy alternatives. These include Yoga Bar, Man Matters, &me, Whole.Fit, Raw Pressery, Akshaykapa, Slurrp Farm, Mumum Co, Timos, Kapiva, Mojo Brand among others.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.