Toch, a video meta-tagging platform has announced that it has raised over $400,000 from Inflection Point Ventures (IPV) in a pre-Series A funding round.
The company will use the funds to fuel expansion by developing its tech infrastructure, and add more people to its team.
“Toch was founded with a vision to revolutionise the digital media experience and become a leading media-tech company. Toch has successfully implemented enabling meta-tagging for live sporting events, live shows, library-based content for streaming platforms, and is venturing into broadcasting meta-tagging simultaneously,” said Vinayak Srivastav, Co-Founder and CEO of the company.
The media-tech startup was co-founded in 2016 by Vinayak, Saket Dandotia and Alok Patil. The company helps online video creators, media companies, advertisers and OTT platforms optimise their videos and meta-tags by using AI and deep learning. The company also helps broadcasters monetise live events, provide auto subtitles for live events in different languages based on the viewer’s location, and enable automatic meta-tagging.
“Toch tries to resolve the decade-old problem of the media industry for inserting metadata in video, live sports and ad-placement in real time. They are one of the best in the industry as far as latency for object identification, meta-tagging, image tagging, live streaming and e-commerce is considered,” said Rakesh Mistry, an investor at IPV.
Toch is working on video AI that auto-detects touch point inside any video content and interactivity to make video immersive and connect content with e-commerce. It uses its AI solutions platforms build tools and implement them in real time be it object, emotions, scenes, activities, location and people detection.
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