Munch, a leading AI-powered automation platform for social media, announced their $7.2 million seed funding round. The round was led by A* Capital, supported by Liquid2 and Pre-Seed investors Cardumen Capital and Remagine Ventures.
The investment will be focused toward company growth, increasing its reach into new global markets and expanding its offering to enterprises. Additionally, the funds will be allocated to further develop Munch’s solution helping content professionals seamlessly create and elevate short-form videos from existing long-form content increasing ROI, as per the statement.
“Businesses and brands who successfully employ social media content strategies are seeing higher returns on their investments and improving their bottom lines,” said Oren Kandel, CEO and Co-founder of Munch. “With Munch, any business, small or large, with quality content can now reach more potential customers – a revolutionary approach when it comes to social media usage for marketing teams around the world. We are grateful for our investors’ trust and are eager to use the recent funds to expand our team and market presence, further entrenching Munch’s position as a leading AI platform for social media.”
The company’s clip generation engine analyzes video content against the latest social media trends and marketing insights to maximize its viewership. With Munch, single purpose videos, such as podcasts, webinars, and livestreams, can be transformed into a series of engaging clips with the potential to go viral. Not only does this novel approach to content production and distribution increase business ROI, but it minimizes the time-consuming process spent on tedious editing tasks and allows brands to focus on creative ideation and strategic planning while remaining relevant on social media with consistent, effortless, data-driven content, according to the statement.
“A* Capital is committed to helping entrepreneurs build impactful companies and Munch is a prime example of what we look for,” said Gautam Gupta, General Partner at A* Capital. “The rise of social media has turned the marketing landscape on its head and has created a need for cost-effective, time-saving solutions. Munch’s cutting-edge platform brings an innovative approach to content creation, and we see the potential for the company to help businesses globally go viral with the click of a button. We look forward to seeing Munch build on its achievements to date and can’t wait to see what’s next.”
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