Niki.ai, India’s first B2C commerce platform that provides a voice centred and local language based user experience, has raised an undisclosed amount in Series A funding round led by EMVC. Other existing investors including Ratan Tata, Ronnie Screwvala’s Unilazer Ventures, Haresh Chawla, and Japan’s Recruit Partners also participated in this round. The company was founded by Sachin Jaiswal, Nitin Babel, Shishir Modi & Keshav Prawasi in 2015.
It is understood that the startup will us the funds to boost the growth of various verticals present on Niki’s commerce platform. They will also add new language categories like Marathi, Gujarati, and Telugu. Currently, the startup supports 3 languages – Hindi, Bengali, and Tamil.
Niki claims to have fulfilled nearly 1 Mn transactions across Hindi, Bengali and Tamil. It claims to be on track with gross merchandise value (GMV) to hit an annualised run rate of $100 Mn by March’20.
In a media statement the startup mentioned that – “It will also go deeper into smaller towns and cities by adding 25,000 more Tier II and IV locations by March 2020, to build on the 18,000 localities in its current footprint across the Hindi belt of India.”
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