Nimble, a pet tech company, announced the acquisition of Waggle Ventures Inc, a social platform for pet owners. Post acquisition, Waggle founder Matthew Cavnar will stay on board as an advisor.
According to the Company’s press statement, the acquisition will further boost Nimble’s growing customer base through Waggle’s vast social media network. The company has over 10,000 customers across the US and aims to grow 100X in the next 18 months .
Nimble, founded by Siva Sivakumar, is targeting the $70B+ US pet market with state-of-the-art IoT enabled products that address the safety, fitness and health of pets. The company builds innovative IoT products and their flagship product, the Nimble Pet Monitor, tracks the dog’s environment temperature, humidity and location and alerts the pet parents if the dog is in an inhospitable environment. Another innovative product just launched by Nimble is the Furbit, a wearable health tracker for dogs that can monitor their location and activities.
Speaking on the acquisition, Siva Sivakumar, CEO and Founder, Nimble said, “Technology for pets is moving extremely fast. We envision a world where every pet is healthy, safe, fit and cared for. We are passionate about using technology to enhance the quality of pets’ life. Waggle has a unique expertise in telling a fun and appealing story and reaching a wide audience. Bringing Waggle into the Nimble home allows us to continue their mission of informing and entertaining while also providing their audience with personalized access to the pet monitoring solutions we’ve demonstrated that they love. With Waggle, we see the opportunity to give people a community and home centered on the love they have for their pets, and bring them real, tangible benefits for participating.”
Waggle Inc, founded in 2016 is a fast-growing online community of pet owners for video distribution of animal content and email newsletters targeting city-specific dog owners with relevant information and events in their area. Waggle is backed by top venture capital funds, including Lowercase Capital and Raine Ventures, and creative agencies such as UTA.
Matthew Cavnar, Founder, Waggle commented, “The first time I met Siva, I knew that he understood what we wanted to do at Waggle and would offer the brand and its fans the right home to grow and expand our educational and entertaining mission. Despite the global pandemic, Siva and his team were able to work with us to create an opportunity that will give Waggle the opportunity to thrive for years.”
Nimble is a leader in Pet Health, Safety & Fitness monitoring solutions. Nimble’s solutions feature innovative pet sensors & wearables and a cloud based mobile app that serves as a one stop solution for Pet Safety, health and fitness.
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