PURA, the leader in smart fragrance technology, announced it has raised $4.4 million in seed round of funding. Kickstart Seed Fund led the round with participation from James Harden, Jeff Levin, Break Trail Ventures, Manoel Amorim and Jeff Danley.
The company will utilise the funds to expand its already popular product line offering as well as broaden and accelerate product development and fragrance innovation.
Bruno Lima, co-Founder & CEO, PURA, said, “We set out to create a product and technology that addressed a gaping hole in the market and quickly realized we had created something much more that customers have become passionate about and obsessed with.”
Richie Stapler, co-Founder & Chief Creative Officer, said, “Fragrance is the most powerful of our five senses for a reason. We have created a patented technology and fragrance marketplace featuring some of the biggest brands people know and trust. This allows everyone to make custom scent experiences in their very own homes.”
Curt Roberts, Partner at Kickstart said, “It is exciting to be able to be part of the future of something that shapes an entire industry and that is precisely what PURA is doing. The future of smart home fragrance is now.”
PURA has combined both smartphone technology and home fragrance into a device and delivery system that appeals to a broad base of homeowners from the tech guru to the scent-obsessed soccer mom and everyone in-between. The discreet home device is able to deliver programed scents throughout your home with the touch of an app anytime, anywhere.
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