Qualified, the conversational marketing platform for companies that use Salesforce, announced a $12 million Series A funding round led by Norwest Venture Partners with additional participation from existing investors including Redpoint Ventures and Salesforce Ventures.
The investment, which brings the company’s total funding to $17 million, will be used to meet the growing demand for conversational marketing in the Salesforce ecosystem. Post investment, Scott Beechuk, partner at Norwest Venture Partners, will join the Board of Directors.
“Your website should be your brand’s biggest marketing asset to drive pipeline, but instead, it’s your biggest blindspot,” said Kraig Swensrud, co-founder and CEO of Qualified. “What if your sales team could meet with your most valuable buyers at the magic moment they’re on your website and ready to connect? That’s the future of B2B sales and marketing.”
Qualified turns a B2B website into a real-time selling machine, enabling marketing and sales teams to identify when target buyers arrive on the website and instantly start a conversation. Qualified ties directly into Salesforce to give companies a 360-degree view of their website visitors, and arms them with tools to have a high-fidelity sales meeting, including live chat, chat bots, voice calls, and screen sharing.
“The conversational model is simply a better way to connect with new customers. Buyers love the real-time engagement, sellers love the instant connections, and marketers have the confidence that every dollar spent on demand generation is maximized,” said Scott Beechuk, Partner at Norwest Venture Partners. “The multi-billion-dollar market for Salesforce automation software is going to adopt this new model, and Qualified is perfectly positioned to capture that demand. If your company uses Salesforce, Qualified will be a multiplier on your sales and marketing investment.”
“Qualified’s conversational marketing platform is built natively on Salesforce, is custom built for Salesforce customers and a natural fit for our ecosystem,” said Matt Garratt, Managing Partner, Salesforce Ventures. “Qualified’s innovative technology accelerates the timeline from lead to opportunity, making the pipeline more efficient and creating loyal customers around the globe.”
Qualified was founded in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley. During their time at Salesforce, Kraig served as Chief Marketing Officer and Sean as GM and product SVP.
With this funding, Qualified will more than double the company’s size in all key functions including sales, marketing, customer success and product, with additional features coming around artificial intelligence and Salesforce Einstein.
“Qualified has been a total home run. We implemented the solution in under 30 days and had it working with our heavily customized instance of Salesforce. The solution is allowing us to have 10x more conversations with our target ‘Diamond’ accounts, which are global, billion-dollar-plus companies.” – Scott Holden, CMO, ThoughtSpot.
“We’ve been live with Qualified for over a year as a demand gen channel for enterprise clients and we’ve seen more than a 6x increase in sales pipeline as a result. We refer to it as the cash register for our B2B website.” – Scott Keane, CEO, Bitly.
“Within six months of go-live, Qualified has already driven more than $2.5 million in new business pipeline. As a CMO, conversational marketing is the single most valuable investment you can make in times like these.” – Joe Leverson, Head of Digital Marketing, Gamma.
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