The Moms Co, a Gurugram-based startup that provides baby care products and self care products for mothers, announced it has raised $8 million in funding from Saama Capital and DSG Consumer Partners. Till now, the startup has raised $10 million in funding.
Other investors that participated in the funding round are Shripad Nadkarni, an early investor in Paper Boat and Epigamia, and Ashutosh Valani and Priyank Shah, founders of Beardo.
The company said it will use the funding to expand its product range, venture into newer retail formats, and launch the brand internationally over the course of two years.
Founded in 2016 by Malika Datt Sadani and Mohit Sadani, the Moms Co. creates safe and natural formulated products for babies that are certified as toxin-free. The Moms Co.is on a mission to help moms make safe, natural, effective choices for themselves and their families.
The Moms Co works with experts across India, Australia and Switzerland to create products that are safe and natural, using ingredients that are globally accepted to be toxin-free. The brand, with its 30-product portfolio and one million transacting customers, has focused on catering to the mom and baby market — from pregnancy to postpartum and baby care.
“Our focus is mom and her personal care needs… For instance, in our skincare range, we focussed on pigmentation, and in our haircare range, we concentrated on hair fall – both are common postpartum occurrences,” said founder and CEO Malika Sadani.
The Moms Co faces stiff competition from other companies like Johnson & Johnson, Cetaphil, Sebamed, Aveeno and Himalaya across some product categories, as well as Sequoia Capital-backed MamaEarth.
“Over the last few months, we have seen an accelerated trend of moms re-evaluating their choices when it comes to the personal care products they use. They are searching for natural and safe products,” Sadani said.
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