Health food brand The Whole Truth has raised Rs 90.21 crore, or nearly $11 million, in a Series B funding round led by Sequoia Capital India and Matrix Partners India, according to regulatory filings shared by intelligence platform Tofler.
This takes the company’s total fundraise till date to over Rs 142 crore.
As per the filings, The Whole Truth’s parent company Fitshit Health Solutions Pvt Ltd, has issued 28,935 Series B compulsorily convertible preference shares to Matrix Partners for Rs 25.37 crore, and 73,944 shares to Sequoia Capital for Rs 64.84 crore.
Following the investment, Matrix Partners and Sequoia Capital hold 20.95% and 20.83% stake in the company, respectively.
Last year, the startup had raised $6 million in a Series A funding round led by Sequoia Capital. Existing investors Matrix Partners India and Sauce.Vc, along with a clutch of angels like Flipkart CEO Kalyan Krishnamurthy, Udaan co-founder Sujeet Kumar and BharatPe co-founders Ashneer Grover and Shashvat Nakrani also participated in the funding round.
Prior to that, angels in the company include Zerodha co-founder Nithin Kamath and Swiggy co-founder Sriharsha Majety.
Founded in 2019 by Shashank Mehta, an ex-Unilever marketeer, the company sells clean label bars and muesli. Rachna Aggarwal, a bakery chef and chocolatier, heads its product development.
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