Trell, a Bengaluru-based lifestyle-community-commerce platform, announced that it has raised a $4 million pre-Series A round led by Sequoia Capital India’s Surge, Fosun RZ Capital and KTB Network. Existing investors such as Beenext, WEH Ventures and Sprout Ventures also participated in the funding round. Post current funding, the company has raised $5.5 million till now.
The company will utilise the funds to boost expansion. It has plans to enter into Tier II and Tier III markets by adding 10 regional languages. The company will strengthen its Machine Learning and AI efforts.
Krishna Vinjamuri, Executive Director at Fosun RZ Capital, said, “Trell solves for the discovery of lifestyle choices for the next half billion population coming online. It is the largest platform in India growing at 25 percent month on month with strong engagement metrics. By extending the discovery to transactions, Trell can provide holistic solutions to their consumers.”
Trell was founded in 2016 by IIT-Bombay alumni Arun Lodhi, Prashant Sachan, Pulkit Agrawal, and NITIE alumnus Bimal Kartheek Rebba. Trell is a mobile application that enables Indian users to share and discover personalised recommendations and product reviews across lifestyle interests such as skincare and personal grooming, fashion, cooking, wellness, movie and web-show reviews, home decor, and travel.
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