Padre Media, a leader in the Digital Publishing space focussed in consumer technology, has announced its latest acquisition of guidingtech.com – a leading technology and how-to site for all things tech.
Apart from this, the company also acquired top global YouTube channels Guiding Tech and GT Hindi.
“Guiding Tech is a leading technology destination for millions of people and we are excited to welcome it into our Padre Media family. We look forward to combining Guiding Tech’s editorial and video know-how with our operational expertise to become an even better resource for our growing audience,” says Dan Brian, Founder and CEO of Padre Media. “From software to hardware and from Apple to Android, GuidingTech.com has been publishing a diverse library of articles and videos for over 10 years.”
“We are delighted Guiding Tech has found a new home that will continue to grow the site’s and YouTube channels’ audience, and give it the attention and investment needed to take the GT brand to the next level,” says Abhijeet Mukherjee, Founder and CEO of Guiding Media, the company that owned Guiding Tech. Abhijeet started this business in 2010 as the sole founder and has never taken outside funding.
“With online videos on pace to make up more than 82% of all consumer internet traffic by 2022, we see Guiding Tech’s premier YouTube channel as the perfect bridge to reach tech beginners and gurus alike in a whole new way,” said Nick La Maina, Head of M&A at Padre.
Padre Media will keep all of the existing staff and writers onboard as well as increase investment in the already extensive library of videos and articles that have made the business a success today.
Padre Media owns and operates a portfolio of digital publishing businesses which help readers navigate today’s complex and exciting world of tech, gadgets, software and hardware.
Guiding Media owns Guiding Tech (GT), a top consumer tech content destination in India. The site guidingtech.com gets 5 million visits / month from around the world and has been linked to by the likes of CNET, NYT and more. The YouTube channels Guiding Tech and GT Hindi have a combined subscriber base of over 1.5 million and are highly regarded for their premium and trustworthy content.
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