Zeotap, a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, announced it has raised an additional $18.5 million in Series C funding round from SignalFire, a data-driven venture capital firm. The company has also added Chris Scoggins and Taylor Barada to its board.
The latest investment was made from SignalFire’s Breakout Fund for growth-stage companies and is an addition to the $42 million announced earlier this year, bringing the total series C round to $60.5 million, a statement said.
Proceeds from the current funding will be utilised to further invest in the customer data platform (CDP) and ID+ universal marketing identity products as well as to accelerate the adoption of its platform across its 14 active markets, it added.
“Covid-19 has catalysed a transformation in the marketing mix as brands invest in their data and learnings to redirect traditional TV budgets to more effective channels. Our investment in Zeotap is testament to our belief in the company’s leadership, vision, and its rapidly evolving customer intelligence platform (CIP) with a built-in identity solution for the future of marketing named ID+,” Chris Scoggins, Venture Partner at SignalFire, said.
Projjol Banerjea, founder and Chief Product Officer of Zeotap, said few solutions can actually deliver on fundamental industry-agnostic customer data requirements for brands, and can power everything from real-time personalisation to ML-based analytics for better marketing outcomes.
“Even fewer options exist for advanced marketers to augment first-party data with curated external assets within the same platform,” he added.
Founded in 2014 by Daniel Heer, Projjol Banerjea, and Stephan Schwebe, Zeotap serves the world’s top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.
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