Jaguar Land Rover, a subsidiary of Tata Motors has announced a sharp decline in its retail sales in the fiscal 2019/20 by 12.1% in comparison to fiscal 2018/19, primarily as a result of the coronavirus pandemic that has significantly impacted sales in the fourth quarter of the fiscal year.
“The total retail sales for the quarter ending 31 March 2020 were 109,869 vehicles, down 30.9% compared to the same period last year,” the company stated in its press release.
The impact of sales in 2019/20 fiscal have been seen across all regions with lower sales in North America (7.5% down on record prior year), China (8.9%), UK (9.6%), Europe (16.1%) and overseas (20.3%). “China had generated double digit growth in Q2 and Q3 and, with lockdown measures easing, nearly all of the company’s retailers in the region have now reopened and sales are recovering,” the company reports.
As a result of the coronavirus pandemic, Jaguar Land Rover has temporarily suspended production at its facilities outside China. The company cleared that it has been rigorously following the guidance of all the relevant authorities in the countries in which it operates and it will work towards a phased return to production as soon as conditions permit.
Felix Brautigam, Jaguar Land Rover Chief Commercial Officer, said, “2019/20 has been a year of unprecedented disruption for the automotive sector. Despite the impact of regulatory change, shifting consumer tastes, Brexit and ongoing trade tensions, sales for Jaguar and Land Rover were showing improvement until the coronavirus pandemic hit in the fourth quarter.”
Jaguar Land Rover has left no stone unturned in providing support towards the Covid-19 relief measures. Till now, the company has deployed more than 300 Jaguar and Land Rover vehicles around the world to organisations such as the Red Cross and other emergency services. The company has offered its research, engineering and manufacturing expertise to support the development of medical and personal protective equipment. The company is also encouraging its employees to get involved with national and local community efforts to support the vulnerable and in need, including the call for Volunteer Responders in the UK and all round the world.
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