It seems that the Indian foodies are developing a taste for doughnuts. Recently we had seen the debut of Dunkin Donuts in Delhi in May 2012. Earlier Dunkin Donuts had announced a franchisee agreement with Jubilant Foodworks to “to develop, sub-franchise, and operate more than 500 Dunkin’ Donuts restaurants throughout India over the next 15 years”.
More good news for all who are in love with doughnuts, and those who are thrilled by the idea of working in hospitality & food services. We would soon be seeing the entry of Krispy Kreme, a leading brand specializing in doughnuts. The brand and its specialty glazed doughnut’s are already available in over 690 stores across 21 countries.
Krispy Kreme has entered into an agreement with Citymax Hotels Pvt Ltd. (Landmark Group) for the development of 80 franchise Krispy Kreme retail shops in the next 5 years across the South and West regions of India. Citymax Hotels Pvt. Ltd. is part of the Dubai-based Landmark Group, one of the largest and most respected retailers in India and the Middle East.
Earlier in May 2012, Krispy Kreme had announced its agreement new franchisee Bedrock Food Company Pvt., Ltd. Under the new agreement, Bedrock Food Company is expected to open 35 stores over the next five years. The stores will be located in six states in the North region of India, which includes the cities of Delhi, Jaipur and Lucknow.
On the Landmark / Citimax agreement:
"With Citymax Hotels Pvt. Ltd., we have found a franchise partner with a true passion for the Krispy Kreme brand and our world famous products," said Jeff Welch, Krispy Kreme president, international. "We believe that their unique and sound understanding of the Indian consumer, combined with their years of successful business experience across a variety of retail concepts, is a strong asset for them as they establish the Krispy Kreme brand in the South and West regions of India."
"We are excited and pleased to introduce Indian consumers to Krispy Kreme – the brand that pioneers a one-of-a-kind experience in premium-quality doughnuts and coffee," said Mr. Vishal Sawhney, President of Citymax Hotels Pvt. Ltd. "The addition of Krispy Kreme to our current portfolio of brands allows us to give customers even more choice and variety. Our strong existing footprint and understanding of consumer dining habits, combined with the unique strengths of the Krispy Kreme brand, will help us to popularize Krispy Kreme doughnuts among India’s brand savvy customers."