In order to make the nationwide lockdown successful so that the coronavirus crisis can be contained, companies are taking initiatives to provide all essential products delivered at home. Marico Ltd, India’s leading consumer goods company announced it will be delivering essential products in Delhi NCR and Bangalore, and soon will be starting this service in other cities.
The initiative is called ‘Saffola Store’ that will help consumers order essential food items under its portfolio – Saffola Oils, Saffola Plain Oats, Saffola Masala Oats and Coco Soul Virgin coconut oil, from the safety of their homes.
The service will be activated in other cities such as Mumbai, Kolkata, Chandigarh and Ahmedabad starting next week. The Swiggy stores have started the delivery in Gurgaon, and the service will be extended to rest of Delhi NCR, Bangalore and Mumbai this weekend.
Sanjay Mishra, Chief Operating Officer- India Sales & Bangladesh Business, Marico Limited said, “As India grapples with the unprecedented global pandemic, it is incumbent on every one of us to come together and extend our support. As one of India’s leading consumer companies, we are working towards ensuring the availability and easy access to essential food items to consumers. In an effort towards this, we have partnered with Swiggy and Zomato to provide Saffola and Coco Soul products to individuals’ doorstep in a safe manner.”
Vivek Sunder, Chief Operating Officer, Swiggy, said, “Swiggy will leverage and engage its extensive delivery fleet to ensure that essential products such as cooking oil and oats reach consumers quickly and safely. We are sure that this association will deliver immense value to our customers, especially in this time of need.”
Recently, Domino’s Pizza and ITC Foods have announced taking up an initiative to provide essentials to people who are restricted to their homes during nationwide lockdown.
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