Mother Dairy has been leading the milk and dairy products market in Delhi for a long time, and is proposing to build and enhance its presence in other geographies. The company is expected to roll out its plan for expansion soon and may set up in other parts of the country over next 2-3 years.
Mother Dairy has a market share of 66 % in the branded sector in Delhi, where it sells about 2.5 million Liters of milk daily and undertakes its marketing operations through around 1400 retail outlets and over 1000 exclusive outlets of Mother Dairy.
The company had launched its brand of ice creams in the year 1995 and today boasts of approximately 62% market share in Delhi and NCR. The company also markets Dhara Range of edible oils, available across the country. Safal, another brand of the company today operates the largest number of F&V Stores in Delhi NCR, with its retail outlets in Bangalore under the brand name Safal Daily Fresh.
Mother Dairy was set up in 1974 under the Operation Flood Program. The company is a wholly owned company of the National Dairy Development Board (NDDB).
As per reports Mother Dairy, is planning to – strengthen their product range in the southern and western markets, with plans to set up a factory in Mumbai and with efforts to increase the company’s footprint in Chennai and Bangalore.