Ogilvy, the New York City-based British advertising, marketing, and public relations agency has appointed Piyush Pandey as its global chief creative officer (CCO), effective 1 January 2019.
Ogilvy also announced the expansion of its worldwide creative council from 12 members to 20, with women comprising half of the creative leadership team.
Pandey, 63, is currently the executive chairman and creative director for Ogilvy South Asia.
He is the first person in advertising to receive the Padma Shri, an award the fourth highest civilian award in India.
Pandey was also awarded Lion of St Mark, the Cannes Lions’ Lifetime Achievement Award, along with brother and filmmaker Prasoon Pandey. It is the highest honor that the Cannes International Festival of Creativity bestows on creative geniuses within the communications industry.
“We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide, and my creative partner. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world,” said John Seifert, chief executive, worldwide, Ogilvy, in a statement.
The position was vacant since the firm sacked its worldwide CCO, Tham Khai Meng, following charges of misconduct in July.
He will remain based in Mumbai and start in the new role in January.
Pandey was named the most influential man in Indian advertising for eight consecutive years by The Economic Times. The Advertising Club of Mumbai voted his ad for Fevikwik Commercial of the Century and his work for Cadbury Campaign of the Century.
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